Share a link:
https://casecent.re/p/184215
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is part of a case series. Karthikeyan Murthy, the founder of the HiEnd Fashion company, is contemplating designing innovative supply contracts with his fashion apparel retailers. By being products with a short life cycle, the fashion apparel posed a significant risk of overstocking for the retailers forcing them to limit their order quantities to HiEnd. Karthikeyan believed that by introducing buyback or revenue sharing contracts, he would be able to share their risk and, in turn, encourage them to place higher order quantities resulting in higher profits for him and the retailers. The design parameters of both contracts will determine whether the contracts would be successful or not.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Location:
Tamil Nadu
Featured company
HiEnd Fashion
Employees:
201-500
Type:
Self-owned
Industry:
Textile
Other keywords:
Fashion; Regular wear; Premium
Featured protagonist
- Karthikeyan Murthy (male), Founder
Subject category:
Production and Operations Management
Originally published in:
2022
Length: 7 pages
Data source: Generalised experience
About
Abstract
This is part of a case series. Karthikeyan Murthy, the founder of the HiEnd Fashion company, is contemplating designing innovative supply contracts with his fashion apparel retailers. By being products with a short life cycle, the fashion apparel posed a significant risk of overstocking for the retailers forcing them to limit their order quantities to HiEnd. Karthikeyan believed that by introducing buyback or revenue sharing contracts, he would be able to share their risk and, in turn, encourage them to place higher order quantities resulting in higher profits for him and the retailers. The design parameters of both contracts will determine whether the contracts would be successful or not.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Location:
Tamil Nadu
Featured company
HiEnd Fashion
Employees:
201-500
Type:
Self-owned
Industry:
Textile
Other keywords:
Fashion; Regular wear; Premium
Featured protagonist
- Karthikeyan Murthy (male), Founder
Related
Subject category:
Production and Operations Management
Originally published in:
2022
Length: 7 pages
Data source: Generalised experience