Product details

Scottish Water (SW), a leading water and wastewater services company, had begun its commercial journey in Scotland in April 2002. The organisation had become popular by offering community education services on water conservation, water management, and flood prevention and control. SW's strategic plan was developed in such a way that it had aimed to deliver three strategic outcomes namely providing service excellence, realising net zero emissions, and achieving greater value and financial sustainability. Further, in an effort to combat the net zero challenge, SW had adopted the greenhouse gas emissions mitigation strategy. In contrast, in 2021, SW had experienced challenges in terms of its management ability to address several issues including the age-old infrastructure of its pipes and sewers network, etc. Additionally, SW needed to address the climate change crisis, and Scotland's population shifting problem. On the other hand, in an attempt to turn itself into a popular brand, SW had initiated working with the agency called 'Always Be Content'. In this context, would SW be able to transform itself from a supplier to a trusted brand?