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Abstract

This case explores two dimensions of organization and human resource management (HRM). First, the case illustrates how Xibei evolved from an unknown northwest Chinese cuisine restaurant into one of the country's leading restaurant chains in a fiercely competitive catering market. Specifically, it describes how Xibei developed an organization and HRM system that supported strategic implementation, such as rapid expansion and product innovation. Second, the case expounds on how Xibei's founder and executive team responded to change. In particular, the case illustrates Xibei's paradox when reinforcing strategic implementation, such as the perspective of top-down versus bottom-up innovation, and centralization versus decentralization. It also stimulates discussion on organizational rigidity during growth, taking the chance on a COVID-19 outbreak.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Asia
Country:
China

Featured company

Xibei Catering Group Co Ltd, Inner Mongolia

Featured protagonist

  • Jia Guolong (male), Founder and president

About

Abstract

This case explores two dimensions of organization and human resource management (HRM). First, the case illustrates how Xibei evolved from an unknown northwest Chinese cuisine restaurant into one of the country's leading restaurant chains in a fiercely competitive catering market. Specifically, it describes how Xibei developed an organization and HRM system that supported strategic implementation, such as rapid expansion and product innovation. Second, the case expounds on how Xibei's founder and executive team responded to change. In particular, the case illustrates Xibei's paradox when reinforcing strategic implementation, such as the perspective of top-down versus bottom-up innovation, and centralization versus decentralization. It also stimulates discussion on organizational rigidity during growth, taking the chance on a COVID-19 outbreak.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Asia
Country:
China

Featured company

Xibei Catering Group Co Ltd, Inner Mongolia

Featured protagonist

  • Jia Guolong (male), Founder and president

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