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Prize winner
Case
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Reference no. 9A84E002
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1983
Version: 1998-11-30
Length: 10 pages
Data source: Field research
Topics: Advertising; Risk management; Statistical analysis
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Abstract

The president of Firestone Canada must decide whether or not to go ahead with the marketing program ''Pay No Dough If It Doesn''t Snow''. This program, proposed by the Manager of Advertising and Dealer Relations, offers purchasers of Firestone Snow-Biter tires a refund based on the amount of snowfall during the winter. (A Microsoft Excel data file is available for use with this case, ''7A84E002'').
Location:
Canada
Industry:
Rubber and miscellaneous plastics products
Size:
Large
Other setting(s):
1983
Teaching note
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Reference no. 8A84E02
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-05-04
Length: 4 pages
Data source: Field research
View full details
Case
-
Reference no. 9A84EC02
Simplified Chinese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1983
Version: 2003-01-15
Length: 9 pages
Data source: Field research
Topics: Advertising; Risk management; Statistical analysis
View full details
Supplementary software
-
Reference no. 7A84E002
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 1983
Format: .xls
Data source: Field research
View full details

About

Abstract

The president of Firestone Canada must decide whether or not to go ahead with the marketing program ''Pay No Dough If It Doesn''t Snow''. This program, proposed by the Manager of Advertising and Dealer Relations, offers purchasers of Firestone Snow-Biter tires a refund based on the amount of snowfall during the winter. (A Microsoft Excel data file is available for use with this case, ''7A84E002'').

Settings

Location:
Canada
Industry:
Rubber and miscellaneous plastics products
Size:
Large
Other setting(s):
1983

Related

Teaching note
-
Reference no. 8A84E02
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1999
Version: 1999-05-04
Length: 4 pages
Data source: Field research
View full details
Case
-
Reference no. 9A84EC02
Simplified Chinese language
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1983
Version: 2003-01-15
Length: 9 pages
Data source: Field research
Topics: Advertising; Risk management; Statistical analysis
View full details
Supplementary software
-
Reference no. 7A84E002
Subject category: Knowledge, Information and Communication Systems Management
Authors: Peter C Bell (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 1983
Format: .xls
Data source: Field research
View full details
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