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Case
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Reference no. 9A84E002
Authors: Peter C Bell
Published by: Ivey Publishing
Originally published in: 1983
Version: 1998-11-30
Length: 10 pages
Data source: Field research

Abstract

The president of Firestone Canada must decide whether or not to go ahead with the marketing program ''Pay No Dough If It Doesn''t Snow''. This program, proposed by the Manager of Advertising and Dealer Relations, offers purchasers of Firestone Snow-Biter tires a refund based on the amount of snowfall during the winter. (A Microsoft Excel data file is available for use with this case, ''7A84E002'').
Location:
Size:
Large
Other setting(s):
1983

About

Abstract

The president of Firestone Canada must decide whether or not to go ahead with the marketing program ''Pay No Dough If It Doesn''t Snow''. This program, proposed by the Manager of Advertising and Dealer Relations, offers purchasers of Firestone Snow-Biter tires a refund based on the amount of snowfall during the winter. (A Microsoft Excel data file is available for use with this case, ''7A84E002'').

Settings

Location:
Size:
Large
Other setting(s):
1983

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