Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 1 December 2021
Length: 14 pages
Data source: Field research
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Abstract
This case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
This case follows the decision of two Stanford Graduate School of Business classmates, Heather Fernandez and Daniele Farnedi, to start a company together. It explores the criteria they used to assess ideas, how the pair identified an opportunity in consumer health care, and how they started testing urgent care clinic software concept. The case culminates with making a go or no-go decision.
Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Americas
Country:
United States