Subject category:
Ethics and Social Responsibility
Originally published in:
2022
Version: 11-Apr-2022
Revision date: 26-Jul-2022
Length: 3 pages
Data source: Field research
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Abstract
This is a French version. This case study is written with basic objective to explain the concept of Corporate Social Responsibility (CSR) to students. Companies that follow CSR voluntarily and in a sustainable manner, can go above and beyond the legal requirements and perform well economically while satisfying the needs of different stakeholders. This case study provides example of a French cooperative, based in Britany region, that has reached the turnover of more than EUR6.7 million, while maintaining to have a democratic management governance style, an excellent work culture, and the least negative impact on the environment.
Teaching and learning
This item is suitable for undergraduate courses.Time period
The events covered by this case took place in 2016-2022.Geographical setting
Region:
Europe
Country:
France
Featured company
Créabois
Employees:
11-50
Turnover:
EUR 6.7 million
Type:
Partnership
Industry:
furniture manufacturing cooperative
Other keywords:
CSR, Coorperative, Marketing, Strategy
Featured protagonist
- Vincent Montreuil (male), CEO
About
Abstract
This is a French version. This case study is written with basic objective to explain the concept of Corporate Social Responsibility (CSR) to students. Companies that follow CSR voluntarily and in a sustainable manner, can go above and beyond the legal requirements and perform well economically while satisfying the needs of different stakeholders. This case study provides example of a French cooperative, based in Britany region, that has reached the turnover of more than EUR6.7 million, while maintaining to have a democratic management governance style, an excellent work culture, and the least negative impact on the environment.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Time period
The events covered by this case took place in 2016-2022.Geographical setting
Region:
Europe
Country:
France
Featured company
Créabois
Employees:
11-50
Turnover:
EUR 6.7 million
Type:
Partnership
Industry:
furniture manufacturing cooperative
Other keywords:
CSR, Coorperative, Marketing, Strategy
Featured protagonist
- Vincent Montreuil (male), CEO