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Thumbnail image for product with reference number 9-821-P02
Rent the Runway
Case
-
Reference no. 9-821-P02
Portuguese language
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Laura Winig (Harvard Kennedy School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 17 December 2012
Length: 22 pages
Data source: Published sources
Topics: Business expansion; Business growth; Customer attitudes; Market analysis; Start-ups; Venture funding
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Abstract

This is a Portuguese version. Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).
Size:
6
Other setting(s):
2009-2010
Thumbnail image for product with reference number 5-813-008
Rent the Runway
Teaching note
-
Reference no. 5-813-008
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 24 September 2012
Length: 10 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-812-077
Rent the Runway
Case
-
Reference no. 9-812-077
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 17 December 2012
Revision date: 17-May-2019
Length: 20 pages
Data source: Field research
Topics: Business expansion; Business growth; Customer attitudes; Market analysis; Start-ups; Venture funding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This is a Portuguese version. Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (eg, accessories, maternity wear).

Settings

Size:
6
Other setting(s):
2009-2010

Related

Thumbnail image for product with reference number 5-813-008
Rent the Runway
Teaching note
-
Reference no. 5-813-008
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 24 September 2012
Length: 10 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 9-812-077
Rent the Runway
Case
-
Reference no. 9-812-077
Subject category: Entrepreneurship
Authors: Thomas R Eisenmann (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 17 December 2012
Revision date: 17-May-2019
Length: 20 pages
Data source: Field research
Topics: Business expansion; Business growth; Customer attitudes; Market analysis; Start-ups; Venture funding
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details