Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 45 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
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Abstract
This chapter is excerpted from 'The Big Miss'. In this book, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice - thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours have? In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to: 1) Discover the difference between what customers say and do; 2) Create a data-based strategy around specific emotions; and 3) Use customer science to future-proof your business and make the most out of digital transformation, data, and AI; ... and much more.
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 40 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 23 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 29 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 31 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 32 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 28 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 22 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 28 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
About
Abstract
This chapter is excerpted from 'The Big Miss'. In this book, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice - thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours have? In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to: 1) Discover the difference between what customers say and do; 2) Create a data-based strategy around specific emotions; and 3) Use customer science to future-proof your business and make the most out of digital transformation, data, and AI; ... and much more.
Related
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 40 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 23 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 29 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 24 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 25 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 27 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 31 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 32 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 28 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 22 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions
Chapter from: "The Big Miss"
Published by:
Business Expert Press
Length: 28 pages
Topics:
Why emotions are key to customer experience management; How businesses can design for emotion and growth; Why digital transformation programs fail to deliver results; Using data, AI and behavior science in experience design; Customer science based strategy for business managers; How to businesses can appeal to customer emotions