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Case
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Reference no. UVA-M-0688
Subject category: Marketing
Authors: Mark E Parry; Yoshinobu Sato; Melanie Jones
Published by: Darden Business Publishing
Originally published in: 2003
Version: Rev 12/04
Length: 11 pages
Topics: New product introduction; Forecasting; Market analysis; Pricing
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Abstract

Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G''s proposed price for the new diapers.
Teaching note
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Reference no. UVA-M-0688TN
Subject category: Marketing
Authors: Mark E Parry
Published by: Darden Business Publishing
Published in: 2004
Length: 12 pages
View full details

About

Abstract

Students must estimate the size of the market for Rash Guard diapers, a disposable diaper designed to treat and prevent diaper rash. In addition, students must evaluate P&G''s proposed price for the new diapers.

Related

Teaching note
-
Reference no. UVA-M-0688TN
Subject category: Marketing
Authors: Mark E Parry
Published by: Darden Business Publishing
Published in: 2004
Length: 12 pages
View full details