Product details

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Abstract

This is part of a case series. In 2013, the Dutch multinational banking and financial services company Rabobank suffered a major fallout following the LIBOR scandal. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He re-organized the Communications and Corporate Affairs department at the bank and launched the bank's new mission 'Growing a Better World Together'. Challenges remained, however, such as helping farmers - the banks major customers - become more sustainable in a volatile economy. Bikker continued working with the bank's senior management to address these challenges. When Rabobank began to show some results in mitigating external risks while maintaining its good reputation, another crisis hit. This time, the COVID-19 pandemic. Bikker and his team had to communicate to the outside world that the bank was stable, in control and could help clients with government aid while simultaneously motivating employees to stay connected while dispersed.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2020-2022.

Geographical setting

Region:
World/global
Country:
The Netherlands

Featured company

Rabobank
Employees:
10000+
Turnover:
EUR 12 billion
Industry:
Banking

Featured protagonist

  • Leendert Bikker (male), Chief Communications Officer (CCO)

About

Abstract

This is part of a case series. In 2013, the Dutch multinational banking and financial services company Rabobank suffered a major fallout following the LIBOR scandal. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He re-organized the Communications and Corporate Affairs department at the bank and launched the bank's new mission 'Growing a Better World Together'. Challenges remained, however, such as helping farmers - the banks major customers - become more sustainable in a volatile economy. Bikker continued working with the bank's senior management to address these challenges. When Rabobank began to show some results in mitigating external risks while maintaining its good reputation, another crisis hit. This time, the COVID-19 pandemic. Bikker and his team had to communicate to the outside world that the bank was stable, in control and could help clients with government aid while simultaneously motivating employees to stay connected while dispersed.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2020-2022.

Geographical setting

Region:
World/global
Country:
The Netherlands

Featured company

Rabobank
Employees:
10000+
Turnover:
EUR 12 billion
Industry:
Banking

Featured protagonist

  • Leendert Bikker (male), Chief Communications Officer (CCO)

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