Subject category:
Knowledge, Information and Communication Systems Management
Published by:
RSM Case Development Centre
Length: 16 pages
Data source: Field research
Topics:
Banking; Crisis; Corporative; Corporate communications; Corona; COVID-19; Farmer; Financial crisis; Leadership; LIBOR; Reputation
Share a link:
https://casecent.re/p/186105
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is part of a case series. In 2013, the Dutch multinational banking and financial services company Rabobank suffered a major fallout following the LIBOR scandal. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He re-organized the Communications and Corporate Affairs department at the bank and launched the bank's new mission 'Growing a Better World Together'. Challenges remained, however, such as helping farmers - the banks major customers - become more sustainable in a volatile economy. Bikker continued working with the bank's senior management to address these challenges. When Rabobank began to show some results in mitigating external risks while maintaining its good reputation, another crisis hit. This time, the COVID-19 pandemic. Bikker and his team had to communicate to the outside world that the bank was stable, in control and could help clients with government aid while simultaneously motivating employees to stay connected while dispersed.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020-2022.Geographical setting
Region:
World/global
Country:
The Netherlands
Featured company
Rabobank
Employees:
10000+
Turnover:
EUR 12 billion
Industry:
Banking
Featured protagonist
- Leendert Bikker (male), Chief Communications Officer (CCO)
About
Abstract
This is part of a case series. In 2013, the Dutch multinational banking and financial services company Rabobank suffered a major fallout following the LIBOR scandal. Communications expert, Leendert Bikker, was brought in to rectify the situation in 2016. He re-organized the Communications and Corporate Affairs department at the bank and launched the bank's new mission 'Growing a Better World Together'. Challenges remained, however, such as helping farmers - the banks major customers - become more sustainable in a volatile economy. Bikker continued working with the bank's senior management to address these challenges. When Rabobank began to show some results in mitigating external risks while maintaining its good reputation, another crisis hit. This time, the COVID-19 pandemic. Bikker and his team had to communicate to the outside world that the bank was stable, in control and could help clients with government aid while simultaneously motivating employees to stay connected while dispersed.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020-2022.Geographical setting
Region:
World/global
Country:
The Netherlands
Featured company
Rabobank
Employees:
10000+
Turnover:
EUR 12 billion
Industry:
Banking
Featured protagonist
- Leendert Bikker (male), Chief Communications Officer (CCO)