Subject category:
Production and Operations Management
Originally published in:
2022
Length: 8 pages
Data source: Generalised experience
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Abstract
Nukkad is a cafe located in Raipur, an up and coming city in the state of Chhatisgarh, India. The most unique aspect of Nukkad cafe is that it is run entirely by deaf and mute staff. This case presents the context in which this cafe exists and the story behind its conception. Further, the case deals with how the target market, operating strategy and the service delivery system had to be woven around the unique service concept that was a brain child of the entrepreneur. The case also discusses possible options for future expansion and current barriers to explain the same.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Asia
Country:
India
Location:
Raipur
Featured company
Nukkad Teafe
Employees:
2-10
Turnover:
INR 2,000,000
Type:
Privately held
Industry:
Cafe, Food and beverages
Featured protagonist
- Priyank Patel (male), Founder
Subject category:
Production and Operations Management
Originally published in:
2022
Length: 8 pages
Data source: Generalised experience
About
Abstract
Nukkad is a cafe located in Raipur, an up and coming city in the state of Chhatisgarh, India. The most unique aspect of Nukkad cafe is that it is run entirely by deaf and mute staff. This case presents the context in which this cafe exists and the story behind its conception. Further, the case deals with how the target market, operating strategy and the service delivery system had to be woven around the unique service concept that was a brain child of the entrepreneur. The case also discusses possible options for future expansion and current barriers to explain the same.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2019.Geographical setting
Region:
Asia
Country:
India
Location:
Raipur
Featured company
Nukkad Teafe
Employees:
2-10
Turnover:
INR 2,000,000
Type:
Privately held
Industry:
Cafe, Food and beverages
Featured protagonist
- Priyank Patel (male), Founder
Related
Subject category:
Production and Operations Management
Originally published in:
2022
Length: 8 pages
Data source: Generalised experience