Subject category:
Production and Operations Management
Published by:
Stanford Business School
Version: 8 August 2022
Length: 21 pages
Data source: Published sources
Abstract
Tesla was founded in 2003 on the mission to accelerate the world's transition to sustainable transport through the production and sale of electric vehicles. The scope of this mission required staged business model development, beginning with low-volume production of a high-priced electric sports car and moving down-market gradually to produce higher volumes of more affordable electric vehicles. Tesla adapted its operating model at each stage and pursued innovations to unlock product performance and increased scale. With expansions into solar power, energy storage, and autonomous fleets, what business model change should Tesla pursue next?
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
Tesla was founded in 2003 on the mission to accelerate the world's transition to sustainable transport through the production and sale of electric vehicles. The scope of this mission required staged business model development, beginning with low-volume production of a high-priced electric sports car and moving down-market gradually to produce higher volumes of more affordable electric vehicles. Tesla adapted its operating model at each stage and pursued innovations to unlock product performance and increased scale. With expansions into solar power, energy storage, and autonomous fleets, what business model change should Tesla pursue next?
Settings
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Americas
Country:
United States