Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 25 June 2025
Revision date: 15-Aug-2025
Length: 14 pages
Data source: Field research
Share a link:
https://casecent.re/p/186218
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Honor Home Care, founded as an on-demand home care company, evolved into the leading home care technology and operations platforms for home care agencies across the US. In the last quarter of 2020, the Honor leadership team raised USD140 million in Series D funding to accelerate the company's geographic expansion. Seth Sternberg, CEO of Honor Home Care, must decide between two options - acquiring one large home care franchise or buying several smaller home care agencies. In this case, students are encouraged to explore the advantages and disadvantages of different partnership and acquisition opportunities to scale technology companies in the home care market. The case highlights the complexity of customer acquisition and employee recruiting, management and retention in the industry, and lays out how Honor sought to tackle these challenges, as well as the strategic decisions they faced along the way. The case also chronicles the evolution of the home care industry in the United States, highlighting the market structures that impacted the company's growth.
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Location:
California
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 3 January 2020
Length: 1 pages
Data source: Field research
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
About
Abstract
Honor Home Care, founded as an on-demand home care company, evolved into the leading home care technology and operations platforms for home care agencies across the US. In the last quarter of 2020, the Honor leadership team raised USD140 million in Series D funding to accelerate the company's geographic expansion. Seth Sternberg, CEO of Honor Home Care, must decide between two options - acquiring one large home care franchise or buying several smaller home care agencies. In this case, students are encouraged to explore the advantages and disadvantages of different partnership and acquisition opportunities to scale technology companies in the home care market. The case highlights the complexity of customer acquisition and employee recruiting, management and retention in the industry, and lays out how Honor sought to tackle these challenges, as well as the strategic decisions they faced along the way. The case also chronicles the evolution of the home care industry in the United States, highlighting the market structures that impacted the company's growth.
Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Americas
Country:
United States
Location:
California
Related
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 3 January 2020
Length: 1 pages
Data source: Field research
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms