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Case
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Reference no. 9-622-061
Subject category: Production and Operations Management
Authors: Ariel D Stern (Harvard Business School); Danielle Golan (Harvard Business School Middle East & North Africa Research Center)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 29 August 2022
Length: 22 pages
Data source: Published sources
Topics: Business growth; Business models; Competitive advantage; Competitive strategy; Customer relationship management; Customer satisfaction; Decision making; Entrepreneurial business strategy; Entrepreneurship; Growth strategy; Innovation; Market analysis; Market demographics; Maturation cycle; Mobile and wireless technology
Share a link: https://casecent.re/p/186557
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Abstract

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.
Locations:
Israel; United States
Industries:
Healthcare sector; Healthcare service industry; Information technology and telecom sector
Size:
< 50 million; Small
Other setting(s):
2021
Teaching note
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Reference no. 5-624-014
Subject category: Production and Operations Management
Authors: Ariel D Stern (Harvard Business School); Kumba Sennaar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 24 July 2023
Length: 12 pages
Data source: Published sources
View full details

About

Abstract

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions.

Settings

Locations:
Israel; United States
Industries:
Healthcare sector; Healthcare service industry; Information technology and telecom sector
Size:
< 50 million; Small
Other setting(s):
2021

Related

Teaching note
-
Reference no. 5-624-014
Subject category: Production and Operations Management
Authors: Ariel D Stern (Harvard Business School); Kumba Sennaar (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 24 July 2023
Length: 12 pages
Data source: Published sources
View full details