Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
Abstract
Founded in 2012, Lazada Group (Lazada) within a short period of time grew to become one of the largest e-Commerce participants in the Southeast Asia (SEA) region spanning across six countries - Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada connected the vast and diverse SEA region through its core pillars such as technology, logistics and payments capabilities. Since 2016, Lazada became part of the Chinese e-Commerce giant, Alibaba Group (Alibaba) and a regional flagship company. However, by 2020, Shopee an offshoot of gaming company Garena (later known as Sea Limited), which accounted for 57% of the entire SEA e-Commerce market's transaction volume, began to gain space as a leading e-Commerce platform. Lazada was also witnessing conflicts and differences within the business. Meanwhile, Alibaba, Lazada's parent company with an aim to target parts of Europe and South America formed international digital commerce unit (e-Commerce site) that included Lazada and AliExpress. Alibaba expected Lazada to serve more than 300 million users and achieve a USD100 billion gross merchandise value (GMV) by 2030, besides revive its global fortunes despite tough economic conditions and torrid competition back home as well as in target market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Featured company
Lazada
Type:
Privately held
Industry:
e-Commerce
Featured protagonist
- James Dong (male), CEO
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 3 pages
Data source: Published sources
About
Abstract
Founded in 2012, Lazada Group (Lazada) within a short period of time grew to become one of the largest e-Commerce participants in the Southeast Asia (SEA) region spanning across six countries - Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada connected the vast and diverse SEA region through its core pillars such as technology, logistics and payments capabilities. Since 2016, Lazada became part of the Chinese e-Commerce giant, Alibaba Group (Alibaba) and a regional flagship company. However, by 2020, Shopee an offshoot of gaming company Garena (later known as Sea Limited), which accounted for 57% of the entire SEA e-Commerce market's transaction volume, began to gain space as a leading e-Commerce platform. Lazada was also witnessing conflicts and differences within the business. Meanwhile, Alibaba, Lazada's parent company with an aim to target parts of Europe and South America formed international digital commerce unit (e-Commerce site) that included Lazada and AliExpress. Alibaba expected Lazada to serve more than 300 million users and achieve a USD100 billion gross merchandise value (GMV) by 2030, besides revive its global fortunes despite tough economic conditions and torrid competition back home as well as in target market.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Asia
Featured company
Lazada
Type:
Privately held
Industry:
e-Commerce
Featured protagonist
- James Dong (male), CEO
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 3 pages
Data source: Published sources