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Published by: RSM Case Development Centre
Published in: 2022
Length: 18 pages
Data source: Field research

Abstract

Zivver BV (hereafter Zivver), a tech company headquartered in the Netherlands, offers safe digital communications through a software as a service (SaaS) model. Led by Rick Goud, a tech-savvy and creative mind, and Wouter Klinkhamer, a methodical and business thinker, Zivver has grown rapidly since its inception in 2015. By 2022, it has over 4.6 million users and a revenue of USD11.4 million, holding a strong position in its home Dutch market and an initial successful internationalization into the UK. Zivver has the vision to help companies in their digital transformation journey, and sets an ambitious goal for itself: to be the trusted communications provider for more than 1 billion users by 2030. However, Zivver's accelerated growth has brough about considerable challenges for its leaders: they must align both entrepreneurial and analytical leadership styles coexisting in the organization, organize the firm to grow at different paces in two countries at the same time, and differentiate and position the company to conquer international markets within and beyond Europe. How can Zivver effectively transition from a Dutch firm into a global impactful player?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Europe
Countries:
The Netherlands; United Kingdom

Featured company

Zivver
Employees:
51-200
Turnover:
USD 11,4 million
Industry:
Cyber security

Featured protagonists

  • Rick Goud (male), CIO
  • Wouter Klinkhamer (male), CEO

About

Abstract

Zivver BV (hereafter Zivver), a tech company headquartered in the Netherlands, offers safe digital communications through a software as a service (SaaS) model. Led by Rick Goud, a tech-savvy and creative mind, and Wouter Klinkhamer, a methodical and business thinker, Zivver has grown rapidly since its inception in 2015. By 2022, it has over 4.6 million users and a revenue of USD11.4 million, holding a strong position in its home Dutch market and an initial successful internationalization into the UK. Zivver has the vision to help companies in their digital transformation journey, and sets an ambitious goal for itself: to be the trusted communications provider for more than 1 billion users by 2030. However, Zivver's accelerated growth has brough about considerable challenges for its leaders: they must align both entrepreneurial and analytical leadership styles coexisting in the organization, organize the firm to grow at different paces in two countries at the same time, and differentiate and position the company to conquer international markets within and beyond Europe. How can Zivver effectively transition from a Dutch firm into a global impactful player?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
Europe
Countries:
The Netherlands; United Kingdom

Featured company

Zivver
Employees:
51-200
Turnover:
USD 11,4 million
Industry:
Cyber security

Featured protagonists

  • Rick Goud (male), CIO
  • Wouter Klinkhamer (male), CEO

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