French language
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: August 1, 2012
Length: 9 pages
Data source: Generalised experience
Share a link:
https://casecent.re/p/187293
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a French version. Brenda Cooper, a new regional sales manager for Hausser Food Products, is stumped after a year on the job. In charge of selling infant foods to customers in the Southwest, Cooper realizes that she's fighting against demographic trends such as declining birth rates, as well as a movement to produce homemade baby food. In this case students examine Hausser's organizational structure, its incentive system, and sales plan to consider how Brenda might earn the support she needs.
Time period
The events covered by this case took place in 2000.
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: May 14, 2008
Length: 3 pages
Data source: Generalised experience
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Format:
.pdf
Data source: Generalised experience
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: August 1, 2012
Length: 9 pages
Data source: Generalised experience
About
Abstract
This is a French version. Brenda Cooper, a new regional sales manager for Hausser Food Products, is stumped after a year on the job. In charge of selling infant foods to customers in the Southwest, Cooper realizes that she's fighting against demographic trends such as declining birth rates, as well as a movement to produce homemade baby food. In this case students examine Hausser's organizational structure, its incentive system, and sales plan to consider how Brenda might earn the support she needs.
Settings
Time period
The events covered by this case took place in 2000.Related
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: May 14, 2008
Length: 3 pages
Data source: Generalised experience
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Format:
.pdf
Data source: Generalised experience
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: August 1, 2012
Length: 9 pages
Data source: Generalised experience