Product details

Janani - an affiliate of the US-based NGO, DKT International - offers reproductive health products and services to low-income consumers from its base in Patna, Bihar. It has grown tremendously, expanding its coverage from 8 to 25 states - almost the whole of India. Donor funding is critical to Janani's success, but donors are scaling back their funding as the economy flourishes and incomes increase. Two of its big three donors will expire in 2020. Despite its efforts to become a sustainable social enterprise, in 2019 40% of the annual budget is donor-dependent. The challenge for Janani is to become self-sustaining by embracing market opportunities while staying true to its mission: improving reproductive health among lower/lower-middle income consumers in India.