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Exercise
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Reference no. ME-0006-E
Subject category: Marketing
Authors: Elena Reutskaja
Published by: IESE Business School
Originally published in: 2022
Version: 4/7/22
Revision date: 10-Nov-2022
Length: 3 pages
Data source: Generalised experience

Abstract

This is part of a case series. This exercise is designed to enrich students' understanding of the 'behavioral experiment' - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.

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Abstract

This is part of a case series. This exercise is designed to enrich students' understanding of the 'behavioral experiment' - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.

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