Subject category:
Marketing
Published by:
IESE Business School
Version: 4/7/22
Length: 3 pages
Data source: Generalised experience
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Abstract
This is part of a case series. This exercise is designed to enrich students' understanding of the 'behavioral experiment' - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.
Subject category:
Marketing
Published by:
IESE Business School
Version: 4/7/22
Length: 2 pages
Data source: Generalised experience
About
Abstract
This is part of a case series. This exercise is designed to enrich students' understanding of the 'behavioral experiment' - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.
Related
Subject category:
Marketing
Published by:
IESE Business School
Version: 4/7/22
Length: 2 pages
Data source: Generalised experience