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Case
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Reference no. P-1199-E
Subject category: Production and Operations Management
Authors: Joan Jané Marcet; Pedro Ferrinha
Published by: IESE Business School
Originally published in: 2022
Version: 15/3/22
Revision date: 10-Nov-2022
Length: 16 pages
Data source: Generalised experience
Topics: Logistics network; Supply chain operations; Direct to consumer supply chain; e-Retailing logistics; e-Commerce logistics; Omnichannel fulfillment; Supply chain direct to consumer; Nike
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Abstract

In spite of being successful in supply chain operations through wholesale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called 'NIKE Digital First Supply Chain' aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentralized logistics network plan with a first pilot in Madrid. Open questions are to be solved regarding omnichannel fulfillment, inventory management, returns, service levels, operational costs and sustainability impact.

Time period

The events covered by this case took place in 2021.
Teaching note
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Reference no. PT-0084-E
Subject category: Production and Operations Management
Authors: Joan Jané Marcet
Published by: IESE Business School
Originally published in: 2022
Version: 16/9/22
Revision date: 10-Nov-2022
Length: 13 pages
Data source: Generalised experience
View full details

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Abstract

In spite of being successful in supply chain operations through wholesale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called 'NIKE Digital First Supply Chain' aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentralized logistics network plan with a first pilot in Madrid. Open questions are to be solved regarding omnichannel fulfillment, inventory management, returns, service levels, operational costs and sustainability impact.

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Time period

The events covered by this case took place in 2021.

Related

Teaching note
-
Reference no. PT-0084-E
Subject category: Production and Operations Management
Authors: Joan Jané Marcet
Published by: IESE Business School
Originally published in: 2022
Version: 16/9/22
Revision date: 10-Nov-2022
Length: 13 pages
Data source: Generalised experience
View full details