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This chapter is excerpted from 'Public Relations in the Military'. This book takes an in-depth look at the function of public relations as it exists in the US military in the 21st century. There have been several books and journal articles covering the military/media relationship but none that delve into the breadth and depth of the responsibilities of today's military public affairs officer (PAOs). This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and xecution, and the people who practice military public affairs. As public relations is a function of command whose importance continues to increase, all military personnel, especially leaders, profit from a clear understanding of the benefits and limitations of public relations.