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Case
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Reference no. 9-723-355
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 3 October 2022

Abstract

In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the founders' strengths as engineers and requested funds to develop a market-leading, next-generation connected toothbrush. The second pitch deck requested capital to start a dental insurance company, an industry in which the founders had limited knowledge, that would distribute the toothbrush and offer premium credits for healthy brushing habits. This case is the first case in a two-part series, and there are two supplements for this case.
Locations:
Industry:
Size:
50-500 million; Start-up
Other setting(s):
2022

About

Abstract

In May 2014, Alex Frommeyer, cofounder and CEO of Kentucky-based Beam Dental, a seed-stage startup that developed connected toothbrushes that tracked brushing habits, needed to decide which strategy to pitch to a venture capital firm. The first pitch deck played to the founders' strengths as engineers and requested funds to develop a market-leading, next-generation connected toothbrush. The second pitch deck requested capital to start a dental insurance company, an industry in which the founders had limited knowledge, that would distribute the toothbrush and offer premium credits for healthy brushing habits. This case is the first case in a two-part series, and there are two supplements for this case.

Settings

Locations:
Industry:
Size:
50-500 million; Start-up
Other setting(s):
2022

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