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Supplement
-
Reference no. 9-322-S13
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 3 March 1999
Length: 27 pages
Data source: Field research

Abstract

This is a Spanish version. Supplement to the A case. Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.
Location:
Industry:
Size:
USD694 million sales
Other setting(s):
1982

About

Abstract

This is a Spanish version. Supplement to the A case. Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike 'works' given current circumstances and to predict what problems and opportunities may develop as Nike grows.

Settings

Location:
Industry:
Size:
USD694 million sales
Other setting(s):
1982

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