Product details

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Compact case
Case
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Reference no. UVA-C-2013
Authors: William Rotch
Published by: Darden Business Publishing
Originally published in: 1988
Version: 05.2004

Abstract

This case is about a new company launching three new products and distributing its total costs to products in the traditional way. When sales reach capacity, three other companies enter the market with focused production, pricing one of the products well below Narnia''s. Cost distribution is the issue.

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Abstract

This case is about a new company launching three new products and distributing its total costs to products in the traditional way. When sales reach capacity, three other companies enter the market with focused production, pricing one of the products well below Narnia''s. Cost distribution is the issue.

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