Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 18 pages
Data source: Published sources
Topics:
Operations management; Business strategy; Manufacturing process selection and design; Value Stream Mapping; Configuring the value chain; Artificial Intelligence; Industrial internet of things; Big data; Automation; Business process reengineering; Lean manufacturing; Intelligent manufacturing; Digital transformation; Process analysis
Abstract
The case 'China's Midea Group's Intelligent Manufacturing Strategy for Creating a New Human-Machine Ecosystem' talks about the intelligent manufacturing strategy adopted by one of the world's leading home appliance-makers, China-based Midea Group Co. Ltd (Midea), in response to the changing technological trends in the home appliances industry. The case starts out by describing Midea's early days in China and the business practices it followed to revolutionize the home appliances industry there. It then documents how Midea adapted its manufacturing processes as per the technological changes sweeping through the industry to register a meteoric rise in China. The case details how Midea adopted the 'One Midea, One System, and One Standard' strategy - under which it built its Artificial Intelligence (AI) driven industrial internet (IIoT) platform to standardize and systematize its key business areas. Later, the case describes in detail the digital transformation strategy undertaken by Midea through the adoption of AI, big data, and robotics in its manufacturing processes by collaborating with international automation companies. It explains how Midea achieved significant operational results and enhanced its market position by adopting the latest technologies. Will Midea become a pioneer in adopting robust technology in China and the world?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2021-2022.Geographical setting
Region:
Asia
Country:
China
Featured company
Midea Group Co Ltd
Employees:
10000+
Turnover:
CNY 300 billion
Type:
Public company
Industry:
Home appliances & consumer products
Other keywords:
Midea; Home appliances and consumer products; Robotics; Supply chain; Design
Featured protagonist
- Paul Fang (male), Chairman & CEO
Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Published sources
About
Abstract
The case 'China's Midea Group's Intelligent Manufacturing Strategy for Creating a New Human-Machine Ecosystem' talks about the intelligent manufacturing strategy adopted by one of the world's leading home appliance-makers, China-based Midea Group Co. Ltd (Midea), in response to the changing technological trends in the home appliances industry. The case starts out by describing Midea's early days in China and the business practices it followed to revolutionize the home appliances industry there. It then documents how Midea adapted its manufacturing processes as per the technological changes sweeping through the industry to register a meteoric rise in China. The case details how Midea adopted the 'One Midea, One System, and One Standard' strategy - under which it built its Artificial Intelligence (AI) driven industrial internet (IIoT) platform to standardize and systematize its key business areas. Later, the case describes in detail the digital transformation strategy undertaken by Midea through the adoption of AI, big data, and robotics in its manufacturing processes by collaborating with international automation companies. It explains how Midea achieved significant operational results and enhanced its market position by adopting the latest technologies. Will Midea become a pioneer in adopting robust technology in China and the world?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021-2022.Geographical setting
Region:
Asia
Country:
China
Featured company
Midea Group Co Ltd
Employees:
10000+
Turnover:
CNY 300 billion
Type:
Public company
Industry:
Home appliances & consumer products
Other keywords:
Midea; Home appliances and consumer products; Robotics; Supply chain; Design
Featured protagonist
- Paul Fang (male), Chairman & CEO
Related
Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 12 pages
Data source: Published sources