Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 8 pages
Data source: Published sources
Topics:
Sustainability practices; Sustainable sourcing; Water management; Word-of-mouth marketing; Social consciousness; Technological innovations; Competitive advantage; Ethics and values; Differentiation; Impact first business model; Environmental consciousness; The triple bottom line approach; Living wages; Circularity; Brand management.
Abstract
The case describes the efforts of Swedish denim brand Nudie Jeans Co to make 'owning a pair of jeans a sustainable practice'. The case provides detailed information on the negative impact of cotton and jeans manufacturing on the environment. The case then describes the various sustainable business practices of Nudie that made jeans, shirts, and sweaters with 100% ethically sourced, organic cotton, or recycled cotton. Nudie also ensured that the workers involved in the production of its clothing were assured basic human rights and given living wages. The case provides a glimpse too into other key initiatives that Nudie implemented to enable its customers to make sustainability a part of their life. Nudie was lauded as an Impact First Brand, wherein the brand was created to fight for a cause. Can Nudie sustain itself and keep inspiring other brands to practice sustainability in manufacturing?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2001-2022.Geographical setting
Region:
Europe
Country:
Sweden
Featured company
Nudie Jeans Co
Employees:
51-200
Turnover:
EUR 50 million
Type:
Self-owned
Industry:
Textiles & apparel
Other keywords:
Nudie jeans; Ethical jeans company; Fast fashion; Sustainable fashion; Fashion industry
Featured protagonists
- Maria Erixon Levin (female), Co-Founder
- Joakim Levin (male), Chief Executive Officer
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 8 pages
Data source: Published sources
About
Abstract
The case describes the efforts of Swedish denim brand Nudie Jeans Co to make 'owning a pair of jeans a sustainable practice'. The case provides detailed information on the negative impact of cotton and jeans manufacturing on the environment. The case then describes the various sustainable business practices of Nudie that made jeans, shirts, and sweaters with 100% ethically sourced, organic cotton, or recycled cotton. Nudie also ensured that the workers involved in the production of its clothing were assured basic human rights and given living wages. The case provides a glimpse too into other key initiatives that Nudie implemented to enable its customers to make sustainability a part of their life. Nudie was lauded as an Impact First Brand, wherein the brand was created to fight for a cause. Can Nudie sustain itself and keep inspiring other brands to practice sustainability in manufacturing?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2001-2022.Geographical setting
Region:
Europe
Country:
Sweden
Featured company
Nudie Jeans Co
Employees:
51-200
Turnover:
EUR 50 million
Type:
Self-owned
Industry:
Textiles & apparel
Other keywords:
Nudie jeans; Ethical jeans company; Fast fashion; Sustainable fashion; Fashion industry
Featured protagonists
- Maria Erixon Levin (female), Co-Founder
- Joakim Levin (male), Chief Executive Officer
Related
Subject category:
Ethics and Social Responsibility
Published by:
IBS Center for Management Research
Length: 8 pages
Data source: Published sources