Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-07-18
Length: 13 pages
Data source: Field research
Abstract
This is a Simplified Chinese version. In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa's biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, especially premium products, was booming in 2020. The founder had been thinking about how to better capture the market opportunity. Many issues needed attention, including the investment decision in Namibia, human resources policy in Africa, and being a responsible community member in both Africa and China.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Locations:
Size:
Large
Other setting(s):
2020
About
Abstract
This is a Simplified Chinese version. In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa's biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, especially premium products, was booming in 2020. The founder had been thinking about how to better capture the market opportunity. Many issues needed attention, including the investment decision in Namibia, human resources policy in Africa, and being a responsible community member in both Africa and China.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Locations:
Size:
Large
Other setting(s):
2020