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Case
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Reference no. W31835
Simplified Chinese language
Published by: Ivey Publishing
Originally published in: 2022
Version: 2022-07-18

Abstract

This is a Simplified Chinese version. In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa's biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, especially premium products, was booming in 2020. The founder had been thinking about how to better capture the market opportunity. Many issues needed attention, including the investment decision in Namibia, human resources policy in Africa, and being a responsible community member in both Africa and China.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Locations:
Size:
Large
Other setting(s):
2020

About

Abstract

This is a Simplified Chinese version. In 2007, JTD Group (JTD) was founded in the port city of Xiamen, China. Within two years, the founder began pursuing business opportunities in Africa. By 2020, JTD owned a 300-square-kilometre stone mine in South Africa. It was one of Africa's biggest Chinese companies in the stone industry. From 2018, JTD had started to increase its investment in the neighbouring country of Namibia. Despite COVID-19-related challenges, Chinese market demand for stone, especially premium products, was booming in 2020. The founder had been thinking about how to better capture the market opportunity. Many issues needed attention, including the investment decision in Namibia, human resources policy in Africa, and being a responsible community member in both Africa and China.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Locations:
Size:
Large
Other setting(s):
2020

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