French language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2001-10-18
Length: 16 pages
Data source: Published sources
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Abstract
This is the French version of ''9A90G001''. The new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is available with this case, video ''7A90G001''.) A follow-up case (''9A90G002'') is also available.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-02-09
Length: 14 pages
Data source: Published sources
About
Abstract
This is the French version of ''9A90G001''. The new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is available with this case, video ''7A90G001''.) A follow-up case (''9A90G002'') is also available.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2000-02-09
Length: 14 pages
Data source: Published sources