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Case
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Reference no. 9A91AF17
French language
Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1991
Version: 2001-11-09
Length: 18 pages
Data source: Published sources

Abstract

This is the French version of ''9A91A017''. Tetra Pak Inc''s Environmental Steering Committee members review the company''s communications campaign during the previous fall and must decide what changes Tetra Pak should make to make the campaign even more effective. Tetra Pak is a wholly-owned subsidiary of Swiss-based Tetra Pak Rausing SA. For a long time, the parent company had felt no need to actively pursue the possibility of recycling its drink boxes, mainly due to the fact that incineration for energy recovery was a widely accepted method of solid waste disposal in Europe. However, operating in Canada, Tetra Pak felt strong pressures to respond to environmental concerns over incineration and landfill site capacity problems.
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Large

About

Abstract

This is the French version of ''9A91A017''. Tetra Pak Inc''s Environmental Steering Committee members review the company''s communications campaign during the previous fall and must decide what changes Tetra Pak should make to make the campaign even more effective. Tetra Pak is a wholly-owned subsidiary of Swiss-based Tetra Pak Rausing SA. For a long time, the parent company had felt no need to actively pursue the possibility of recycling its drink boxes, mainly due to the fact that incineration for energy recovery was a widely accepted method of solid waste disposal in Europe. However, operating in Canada, Tetra Pak felt strong pressures to respond to environmental concerns over incineration and landfill site capacity problems.

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Location:
Size:
Large

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