Subject category:
Strategy and General Management
Published by:
WDI Publishing, William Davidson Institute (EDI), University of Michigan
Version: December 2022
Length: 28 pages
Data source: Published sources
Share a link:
https://casecent.re/p/188604
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity and wants to focus on innovations to further push the market forward toward sustainability. The case introduces students to the residential construction industry, climate change as it relates to construction, energy efficiency standards and certification programs, renewable energy market principles, the green construction industry, and potential innovations within the residential construction space. The case outlines the proverbial wall that Mandalay is approaching in terms of the improvements that can be made to sustainable homebuilding withing the current paradigm. The company has identified three frontiers within which Mandalay Homes can allocate priorities: (1) resource management, (2) prescriptive vs performance-driven building standards, and (3) newer options for building sustainable homes and communities.
Geographical setting
Country:
United States
Location:
Arizona
About
Abstract
Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity and wants to focus on innovations to further push the market forward toward sustainability. The case introduces students to the residential construction industry, climate change as it relates to construction, energy efficiency standards and certification programs, renewable energy market principles, the green construction industry, and potential innovations within the residential construction space. The case outlines the proverbial wall that Mandalay is approaching in terms of the improvements that can be made to sustainable homebuilding withing the current paradigm. The company has identified three frontiers within which Mandalay Homes can allocate priorities: (1) resource management, (2) prescriptive vs performance-driven building standards, and (3) newer options for building sustainable homes and communities.
Settings
Geographical setting
Country:
United States
Location:
Arizona