Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 13.12.2022
Length: 10 pages
Data source: Field research
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Abstract
Old tires are cumbersome, environmentally unfriendly and materially complex. A cost-effective, sustainable technological solution for dealing with them could contribute significantly to the circular economy and generate major social and economic benefits. The Swiss-based company Tyre Recycling Solutions has developed a breakthrough technology with the potential to provide a solution.This case examines the pillars of the circular economy and the EU's efforts to support it, presents the tire sector's multifaceted ecosystem, leads the reader through the complex tire manufacturing process and the tire supply chain, and then discusses TRS's proposed solution. Students will be asked to respond to the following question: How can TRS's CEO make the company financially sustainable, so that it can make the tire industry sustainable?
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Europe
Country:
Switzerland
Featured company
Tyre Recycling Solutions
Industry:
Tires
About
Abstract
Old tires are cumbersome, environmentally unfriendly and materially complex. A cost-effective, sustainable technological solution for dealing with them could contribute significantly to the circular economy and generate major social and economic benefits. The Swiss-based company Tyre Recycling Solutions has developed a breakthrough technology with the potential to provide a solution.This case examines the pillars of the circular economy and the EU's efforts to support it, presents the tire sector's multifaceted ecosystem, leads the reader through the complex tire manufacturing process and the tire supply chain, and then discusses TRS's proposed solution. Students will be asked to respond to the following question: How can TRS's CEO make the company financially sustainable, so that it can make the tire industry sustainable?
Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Europe
Country:
Switzerland
Featured company
Tyre Recycling Solutions
Industry:
Tires