Product details

Bacca Bucci, which started its journey in the congested streets of Ghazipur during 2013, had consistently been redefining 'footwear fashion', in India. By promoting limitless creativity and distinct consumer styles, the home-grown footwear label had differentiated itself from competitors. By merging global outlook with the local consumer demands, Bacca Bucci came up with exclusive products and encouraged innovative designs churned through non compromised quality and cost leadership. As part of its differentiation strategy, AI interventions were introduced during 2022 and the company leveraged technology-based product positioning. Bacca Bucci had adopted a region-centric approach, while aiming to become one of the most distinguished glocal footwear brands. Sourcing quality raw materials and engaging consumers with AI interventions were expected to promote extensive market growth for the brand. Would AI based design techniques add value and aid growth to the contemporary footwear brand amidst severe competition?