French language
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2002-08-22
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Abstract
This is the French version of ''9A98E019''. Homegrocer is a new Internet-based grocery store that is experiencing slow market penetration because the business concept entails fundamentally changing individual grocery shopping behavior. The owner is wondering what it takes to attract new customers and then convert them into repeat customers. Other issues include lack of management IT experience, anticipated hyper-growth, investment decisions needed in a quickly changing industry and funding in the future.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2017-05-18
Revision date: 7-Jun-2017
Length: 14 pages
Data source: Field research
About
Abstract
This is the French version of ''9A98E019''. Homegrocer is a new Internet-based grocery store that is experiencing slow market penetration because the business concept entails fundamentally changing individual grocery shopping behavior. The owner is wondering what it takes to attract new customers and then convert them into repeat customers. Other issues include lack of management IT experience, anticipated hyper-growth, investment decisions needed in a quickly changing industry and funding in the future.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Ivey Publishing
Version: 2017-05-18
Revision date: 7-Jun-2017
Length: 14 pages
Data source: Field research