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Facebook is an ever-growing social media platform; many businesses are trying to market their products and services using Facebook effectively. So, the objective of this case study is to understand the strategies that can be adopted to make Facebook more lucrative for business. The case helps students to understand the features and products offered by Facebook for businesses, benefits provided by Facebook media, cost and pricing of various products and features, usage of Facebook for tracking and measuring results, how to increase the reach of Facebook media to the businesses, and how to make it more user friendly. The case identified several problems faced by Facebook, such as increased competition from other social media channels, losing traction amongst teenagers and young adults, and a low engagement rate. But despite the problems faced by Facebook in the past few years, Facebook is still a platform with massive attention. Business pages and cost-effective paid advertising options can help a business flourish.