Product details

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Published by: HEC Paris
Published in: 2023
Length: 10 pages
Data source: Generalised experience

Abstract

Montrennoble is the story of a fictitious city that is striving to become a smart city. In January 2023, the city mayor Jeanne Delaromen sends out a call for proposal to companies that will support the city hall's ambitions to forge a forward-looking eco-friendly smart city. Jeanne, highly educated and pragmatic, did not know much about what smart and sustainable cities had really to offer the people of her city beyond the green hype of a promising future. She had set out to study and made benchmark visits of other cities which had already made some visible progress. With key colleagues from the municipality, she had visited European cities that were trailblazing in the matter; Amsterdam, Copenhagen, and Vienna. Upon completion of her visits and studying the contemporary literature on the topic, her municipality still did not have a clear vision of what it would be like to live in Montrennoble smart city. So, she continued to delve into the topic, but time was running out. As her mandate is for 6 years, she really needed to create a rhythm and timeline for a smart city. Without a sharp vision in mind, she and her smart city committee sent out a call for tenders to three major players in the area on smart cities. These three companies provided end-to-end turnkey solutions to municipalities: Bouygues, Engie and Siemens.

Time period

The events covered by this case took place in January 2023.

Geographical setting

Region:
Europe

Featured company

Bouygues Groupe
Employees:
10000+
Turnover:
EUR 39,925,000
Type:
Public company
Industry:
Construction, property development, road work, media, and telecommunications

Featured protagonist

  • Jeanne Delaromen (Ficticious) (female), Mayor

About

Abstract

Montrennoble is the story of a fictitious city that is striving to become a smart city. In January 2023, the city mayor Jeanne Delaromen sends out a call for proposal to companies that will support the city hall's ambitions to forge a forward-looking eco-friendly smart city. Jeanne, highly educated and pragmatic, did not know much about what smart and sustainable cities had really to offer the people of her city beyond the green hype of a promising future. She had set out to study and made benchmark visits of other cities which had already made some visible progress. With key colleagues from the municipality, she had visited European cities that were trailblazing in the matter; Amsterdam, Copenhagen, and Vienna. Upon completion of her visits and studying the contemporary literature on the topic, her municipality still did not have a clear vision of what it would be like to live in Montrennoble smart city. So, she continued to delve into the topic, but time was running out. As her mandate is for 6 years, she really needed to create a rhythm and timeline for a smart city. Without a sharp vision in mind, she and her smart city committee sent out a call for tenders to three major players in the area on smart cities. These three companies provided end-to-end turnkey solutions to municipalities: Bouygues, Engie and Siemens.

Settings

Time period

The events covered by this case took place in January 2023.

Geographical setting

Region:
Europe

Featured company

Bouygues Groupe
Employees:
10000+
Turnover:
EUR 39,925,000
Type:
Public company
Industry:
Construction, property development, road work, media, and telecommunications

Featured protagonist

  • Jeanne Delaromen (Ficticious) (female), Mayor

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