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New product
Compact case
Case
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Reference no. 323-0052-1
Subject category: Strategy and General Management
Authors: Harris Kyriakou
Published by: ESSEC Business School
Originally published in: 2023
Revision date: 25-Apr-2023
Length: 5 pages
Data source: Published sources
Topics: Technology management; Digital transformation; Artificial Intelligence; Search business; Value creation
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Abstract

The case focuses on the important decisions that Google needs to make in order to react to OpenAI's recent launch of an AI chatbot, ChatGPT, that took the internet by storm. It is intentionally short, to avoid presenting to the participants unnecessary, redundant, or common knowledge information, while also focusing the attention of participants only on the necessary information to spark an engaging and insightful conversation during class.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2023.

Featured companies

Google
Industry:
IT
OpenAI
Type:
Educational
Industry:
IT
New product
Teaching note
-
Reference no. 323-0052-8
Subject category: Strategy and General Management
Authors: Harris Kyriakou
Published by: ESSEC Business School
Published in: 2023
Length: 8 pages
Data source: Published sources
View full details
New product
Compact case
Case
-
Reference no. 323-0116-1
Subject category: Strategy and General Management
Authors: Harris Kyriakou
Published by: ESSEC Business School
Published in: 2023
Length: 3 pages
Data source: Published sources
Topics: Artificial Intelligence; Technology management; Innovation; Business models; Strategy; Technology; Information management; New technologies; Product development; Technological change; Innovation management; Disruptive innovation; Information systems
View full details

About

Abstract

The case focuses on the important decisions that Google needs to make in order to react to OpenAI's recent launch of an AI chatbot, ChatGPT, that took the internet by storm. It is intentionally short, to avoid presenting to the participants unnecessary, redundant, or common knowledge information, while also focusing the attention of participants only on the necessary information to spark an engaging and insightful conversation during class.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2023.

Featured companies

Google
Industry:
IT
OpenAI
Type:
Educational
Industry:
IT

Related

New product
Teaching note
-
Reference no. 323-0052-8
Subject category: Strategy and General Management
Authors: Harris Kyriakou
Published by: ESSEC Business School
Published in: 2023
Length: 8 pages
Data source: Published sources
View full details
New product
Compact case
Case
-
Reference no. 323-0116-1
Subject category: Strategy and General Management
Authors: Harris Kyriakou
Published by: ESSEC Business School
Published in: 2023
Length: 3 pages
Data source: Published sources
Topics: Artificial Intelligence; Technology management; Innovation; Business models; Strategy; Technology; Information management; New technologies; Product development; Technological change; Innovation management; Disruptive innovation; Information systems
View full details