Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-09-18
Length: 10 pages
Data source: Field research
Abstract
Canadel is Canada''s leading manufacturer of casual dining room furniture. Following Canadel''s entry into the US market in 1992, sales had multiplied eight-fold and were expected to reach $125 million in 2000. The three brothers that made up the company''s top management team were discussing recent sales results and future orientation of the firm. Questions that surfaced included growth in existing and new markets, and competition from established industry giants and new upstarts. The brothers were determined to assess these opportunities and threats in the upcoming weeks.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-11-07
Length: 7 pages
Data source: Field research
About
Abstract
Canadel is Canada''s leading manufacturer of casual dining room furniture. Following Canadel''s entry into the US market in 1992, sales had multiplied eight-fold and were expected to reach $125 million in 2000. The three brothers that made up the company''s top management team were discussing recent sales results and future orientation of the firm. Questions that surfaced included growth in existing and new markets, and competition from established industry giants and new upstarts. The brothers were determined to assess these opportunities and threats in the upcoming weeks.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-11-07
Length: 7 pages
Data source: Field research