Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 28 February 2023
Length: 21 pages
Data source: Published sources
Abstract
At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company's total annual revenue has reached USD250 million a year. Still, the sustainability of the business appears uncertain. Critical questions involve the company's approach to monetization, as well as the robustness of its customer growth model. For now, the company's bet on gamification as a mechanism to fuel user engagement appears to be working, but it is also creating tensions involving everything from the company's stated purpose to the company's revenue generation model.
Size:
50-500 million; Small
Other setting(s):
2022
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 January 2023
Length: 16 pages
Data source: Published sources
About
Abstract
At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company's total annual revenue has reached USD250 million a year. Still, the sustainability of the business appears uncertain. Critical questions involve the company's approach to monetization, as well as the robustness of its customer growth model. For now, the company's bet on gamification as a mechanism to fuel user engagement appears to be working, but it is also creating tensions involving everything from the company's stated purpose to the company's revenue generation model.
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Size:
50-500 million; Small
Other setting(s):
2022
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 24 January 2023
Length: 16 pages
Data source: Published sources