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Web-based case
(Web-based)
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Reference no. HLT5-21-23-1037E
Subject category: Entrepreneurship
Authors: Ted Ladd (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2023
Format: Web-based case
Data source: Field research
Topics: Design of a multi-sided platform marketplace; Launch of a multi-sided platform marketplace; Pivot of a multi-sided platform marketplace; Growth of a multi-sided platform marketplace; Management of a multi-sided platform marketplace
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Abstract

This video-only case empowers students to follow a single entrepreneur, Sascha Mornell, as he created a multi-sided platform, GetMyBoat, to help boat owners and boat renters find each other. Each chapter contains three to seven snippets of video, each about 5 minutes long. This shows the journey of a platform business model - and a founder and his team - from near-zero revenue at the beginning of the COVID pandemic into enormous growth and profitability. This is not theory. It is not fiction. It is not a reconstruction. This is the actual story, recorded as it unfolded, told by the founder at multiple different times. The result is an instruction manual for designing, launching, pivoting and growing a multi-sided platform.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this multimedia took place in October 2020 to May 2022.

Geographical setting

Region:
Americas
Country:
United States

Featured company

GetMyBoat
Employees:
11-50
Turnover:
USD 100000000
Type:
Privately held
Industry:
Boat rentals

Featured protagonist

  • Sascha Mornell (male), Founder and CEO
Teaching note
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Reference no. HLT5-21-23-1037TN
Subject category: Entrepreneurship
Authors: Ted Ladd (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2023
Length: 3 pages
Data source: Field research
View full details

About

Abstract

This video-only case empowers students to follow a single entrepreneur, Sascha Mornell, as he created a multi-sided platform, GetMyBoat, to help boat owners and boat renters find each other. Each chapter contains three to seven snippets of video, each about 5 minutes long. This shows the journey of a platform business model - and a founder and his team - from near-zero revenue at the beginning of the COVID pandemic into enormous growth and profitability. This is not theory. It is not fiction. It is not a reconstruction. This is the actual story, recorded as it unfolded, told by the founder at multiple different times. The result is an instruction manual for designing, launching, pivoting and growing a multi-sided platform.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this multimedia took place in October 2020 to May 2022.

Geographical setting

Region:
Americas
Country:
United States

Featured company

GetMyBoat
Employees:
11-50
Turnover:
USD 100000000
Type:
Privately held
Industry:
Boat rentals

Featured protagonist

  • Sascha Mornell (male), Founder and CEO

Related

Teaching note
-
Reference no. HLT5-21-23-1037TN
Subject category: Entrepreneurship
Authors: Ted Ladd (Hult International Business School, Boston Campus)
Published by: Hult Publishing
Published in: 2023
Length: 3 pages
Data source: Field research
View full details
Extra information