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Liquor Control Board of Ontario (A): Market Segmentation
Teaching note supplement software
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Reference no. 5B00A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 2000
Format: .ppt
Data source: Field research
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Liquor Control Board of Ontario (A) & (B) Market Segmentation
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Reference no. 8B00A20
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-01-31
Length: 14 pages
Data source: Field research
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Thumbnail image for product with reference number 9B00A020
Liquor Control Board of Ontario (A): Market Segmentation
Case
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Reference no. 9B00A020
Subject category: Marketing
Authors: Michael R Pearce (Ivey Business School, Western University); Brad Hause (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2000
Version: 2009-01-07
Length: 29 pages
Data source: Field research
Topics: Market segmentation; Retailing; Consumer analysis
Notes: To maximise their effectiveness, colour items should be printed in colour.
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