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Supporting video
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Reference no. 7A92G007
Subject category: Case Method and Specialist Management Disciplines
Authors: J Michael Geringer (Ivey Business School, Western University); William A Pursell (Ivey Publishing, Western University)
Published by: Ivey Publishing
Published in: 1992
Length: 16 minutes
Topics: Management in a global environment; International business; Corporate strategy; Joint ventures
Notes: Customers are advised to view the preview copy before ordering. File size 990.3MB. Click for more information.
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Abstract

This video is to accompany the case
Location:
International
Industry:
Rubber and miscellaneous plastics products
Size:
Large
Case
-
Reference no. 9A92G007
Subject category: Case Method and Specialist Management Disciplines
Authors: J Michael Geringer (Ivey Business School, Western University); William A Pursell (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-03-24
Length: 24 pages
Topics: Management in a global environment; International business; Corporate strategy; Joint ventures
View full details

About

Abstract

This video is to accompany the case

Settings

Location:
International
Industry:
Rubber and miscellaneous plastics products
Size:
Large

Related

Case
-
Reference no. 9A92G007
Subject category: Case Method and Specialist Management Disciplines
Authors: J Michael Geringer (Ivey Business School, Western University); William A Pursell (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 1992
Version: 2003-03-24
Length: 24 pages
Topics: Management in a global environment; International business; Corporate strategy; Joint ventures
View full details