Subject category:
Marketing
Published by:
London Business School
Version: February 2023
Length: 4 pages
Data source: Field research
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Abstract
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn't feel quite right. The question was what.
Geographical setting
Region:
World/global
Country:
United States
Subject category:
Marketing
Published by:
London Business School
Version: February 2023
Length: 9 pages
Data source: Field research
About
Abstract
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City in 2001, their business had finally recovered to its pre-9/11 level of performance. The business was growing nicely, but something didn't feel quite right. The question was what.
Settings
Geographical setting
Region:
World/global
Country:
United States
Related
Subject category:
Marketing
Published by:
London Business School
Version: February 2023
Length: 9 pages
Data source: Field research