Product details

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Abstract

The case 'SKODA AUTO's 'India 2.0 Project': A Lesson for Foreign Automakers in The Indian Market' describes how Skoda Auto India had a firm strategy in place to achieve sustainable growth in the Indian market. The case seeks to highlight the need for automakers to take a relook at their existing strategies and make the necessary investments in order to grow market share and brand value. The case touches upon the background and the salient features of the India 2.0 strategy. It then describes how the VW Group made the required changes by establishing a new management structure to use the existing synergies more efficiently and establish more agile coordination processes so that decisions could be made more quickly. Next, the case describes in detail the two models which Skoda Auto launched under the 'India 2.0' project tailored to the requirements and wants of local customers. The case also focuses on Skoda Auto's customer satisfaction initiatives. The case ends with Skoda Auto's plans to increase its exports of cars manufactured in India for the global market and on the next strategic move (India 2.5 project).

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2018-2022.

Geographical setting

Region:
Asia
Country:
India

Featured company

SKODA AUTO Volkswagen India Private Limited
Employees:
1001-5000
Turnover:
USD 1.6 billion (March 31, 2022)
Type:
Self-owned
Industry:
Automotive
Other keywords:
SKODA; Volkswagen; Business strategy; Growth strategy; Product development; Marketing strategy; Ad campaign; Digital marketing; Social media; Promotional offerings; Customer satisfaction; Restructuring; Technology strategy; Strategy implementation

About

Abstract

The case 'SKODA AUTO's 'India 2.0 Project': A Lesson for Foreign Automakers in The Indian Market' describes how Skoda Auto India had a firm strategy in place to achieve sustainable growth in the Indian market. The case seeks to highlight the need for automakers to take a relook at their existing strategies and make the necessary investments in order to grow market share and brand value. The case touches upon the background and the salient features of the India 2.0 strategy. It then describes how the VW Group made the required changes by establishing a new management structure to use the existing synergies more efficiently and establish more agile coordination processes so that decisions could be made more quickly. Next, the case describes in detail the two models which Skoda Auto launched under the 'India 2.0' project tailored to the requirements and wants of local customers. The case also focuses on Skoda Auto's customer satisfaction initiatives. The case ends with Skoda Auto's plans to increase its exports of cars manufactured in India for the global market and on the next strategic move (India 2.5 project).

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2018-2022.

Geographical setting

Region:
Asia
Country:
India

Featured company

SKODA AUTO Volkswagen India Private Limited
Employees:
1001-5000
Turnover:
USD 1.6 billion (March 31, 2022)
Type:
Self-owned
Industry:
Automotive
Other keywords:
SKODA; Volkswagen; Business strategy; Growth strategy; Product development; Marketing strategy; Ad campaign; Digital marketing; Social media; Promotional offerings; Customer satisfaction; Restructuring; Technology strategy; Strategy implementation

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