Product details

Nreach Online Services Private Limited (doing business as Xoxoday) is a technology company that builds digital infrastructure for rewarding employees, customers, and partners through perks, incentives, and disbursement payouts. Incorporated in 2018, it has grown at a scorching pace; in just a little over three years, it has acquired more than one thousand clients that leverage their technology infrastructure to run rewards programs for about two million end-users. Xoxoday has built a sizable suite of reward, recognition, and motivation products for three target segments: (1) corporate workforces, (2) customers and channel partners, and (3) sales teams. The product lines for these three client groups are called Empuls, Plum, and Compass, respectively. Employee well-being, both physical and emotional, has been a challenge for Xoxoday's Empuls (corporate workforce) clients. These challenges have been exacerbated by the pandemic. Another issue apparently catalyzed by the pandemic - and with which corporate employers were grappling, given that most of their workforce had been working remotely since 2020 - was that of attrition. Xoxoday's Empuls clients are looking for novel solutions to stem the tide of what is now famously called the 'Great Resignation'. Should Xoxoday implement gamification as a strategic solution to encourage well-being behaviours among the workforce of its corporate clients and to arrest attrition? Why and how could Xoxoday demonstrate responsible use of Artificial Intelligence (AI) while deploying gamification as a strategic solution for addressing the two key human resources management (HRM) challenges of employee well-being and attrition? How can trust pose a potential challenge to the implementation of AI-based HRM solutions? Which approach to business model innovation should Xoxoday adopt while offering such solutions?