Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Length: 21 pages
Data source: Published sources
Abstract
Lululemon Athletica Inc was a Canadian multinational athletic apparel company for women and men. Founded Vancouver in 1998, the company ended fiscal year 2020 with a strong performance, bringing in over USD4.4 billion in annual sales. However, with only 14 per cent of its sales coming from international markets outside North America, the company's priorities for 2021 and beyond included global expansion. As of February 2021, the new executive vice-president international was a month into his role and faced the challenge of quadrupling 2018 international sales of USD360 million to USD1.44 billion by the end of 2023. How many new stores should Lululemon Athletica Inc plan to open in each of the company's three major international markets of China, Asia-Pacific, and Europe? Which geographic regions or countries should it focus on to grow the Vancouver-based company internationally?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Size:
Large
Other setting(s):
2021
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Length: 26 pages
Data source: Published sources
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Length: 21 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Format:
.xlsx
Data source: Published sources
About
Abstract
Lululemon Athletica Inc was a Canadian multinational athletic apparel company for women and men. Founded Vancouver in 1998, the company ended fiscal year 2020 with a strong performance, bringing in over USD4.4 billion in annual sales. However, with only 14 per cent of its sales coming from international markets outside North America, the company's priorities for 2021 and beyond included global expansion. As of February 2021, the new executive vice-president international was a month into his role and faced the challenge of quadrupling 2018 international sales of USD360 million to USD1.44 billion by the end of 2023. How many new stores should Lululemon Athletica Inc plan to open in each of the company's three major international markets of China, Asia-Pacific, and Europe? Which geographic regions or countries should it focus on to grow the Vancouver-based company internationally?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Size:
Large
Other setting(s):
2021
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Length: 26 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Length: 21 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2023-03-03
Format:
.xlsx
Data source: Published sources