Burger King Canada - The Case Centre

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Burger King Canada

Teaching note

Reference no. 8A82A33

Subject category: Marketing

Authors: J W Patterson (Middlesex University); Manfred Pearce (University of Bradford)

Published by: Ivey Publishing

Originally published in: 1982

Version: November 9, 1999

Length: 17 pages

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The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

In-person

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Burger King Canada Inc

Case

Reference no. 9A82A033

Subject category: Marketing

Authors: J W Patterson (Middlesex University); Michael R Pearce (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1982

Version: 2003-06-02

Length: 15 pages

Data source: Field research

Topics: Retailing; Location strategy; Site selection; Fast food

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