Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 4 February 2023
Length: 14 pages
Data source: Field research
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Abstract
Monifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter's team released a minimum viable product of 2401, and was now in the process of designing a product feedback and enhancement cycle that would hopefully turn 2401 into a major revenue stream for Mach49. To do so, Porter would need to run her team with discipline, all while weighing important questions about whether the innovation process could be automated and if so, what implications that had for her team of product managers.
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Americas
Country:
United States
About
Abstract
Monifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter's team released a minimum viable product of 2401, and was now in the process of designing a product feedback and enhancement cycle that would hopefully turn 2401 into a major revenue stream for Mach49. To do so, Porter would need to run her team with discipline, all while weighing important questions about whether the innovation process could be automated and if so, what implications that had for her team of product managers.
Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
Americas
Country:
United States