Product details

An inter-city delivery service called Intercity Legends was introduced by the food tech platform Zomato. The new service would allow Zomato users to order 'legendary dishes' from other cities, which would be delivered by air to their doorstep by the next day. Through Intercity Legends on the Zomato app, customers would be able to enjoy their iconic dishes. Zomato customers could experience the charm of any city 'sitting at home'. Using its vast network of restaurants and delivery partners, food technology, and customer data, the company would deliver these legendary dishes in just one day. Before this, Zomato had ventured into the 10-minute delivery space in March 2022 with Zomato instant which was not very successful. Would Intercity Legends be a logistical nightmare or a masterstroke by Zomato? Would Zomato be successful in its new service and create new benchmarks in the food delivery industry or would it be another half-baked experiment by Zomato under investor pressure?