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Abstract

The case outlines the development of Boston-based start-up Rethink Robotics Inc, a leader in a rapidly growing part of the booming robotics market: collaborative robots (cobots), which work side by side with humans. This case also traces the moves of a mid-sized German hardware engineering company, HAHN Automation, a leader in integrated automation systems. With a keen interest in cobots, HAHN Automation had invested in the start-up and acquired the rights to distribute, sell and service Rethink Robotics' products globally. This had made HAHN Automation a leader in the growing global market for cobots. When Rethink Robotics suddenly announced that it was liquidating, HAHN's leaders needed to act. They saw three options: acquire, develop IP in-house or find another solution.

Geographical setting

Region:
World/global

Featured company

Rethink Robotics
Employees:
11-50
Turnover:
USD 15 million
Industry:
Manufacturing: Industrial automation

About

Abstract

The case outlines the development of Boston-based start-up Rethink Robotics Inc, a leader in a rapidly growing part of the booming robotics market: collaborative robots (cobots), which work side by side with humans. This case also traces the moves of a mid-sized German hardware engineering company, HAHN Automation, a leader in integrated automation systems. With a keen interest in cobots, HAHN Automation had invested in the start-up and acquired the rights to distribute, sell and service Rethink Robotics' products globally. This had made HAHN Automation a leader in the growing global market for cobots. When Rethink Robotics suddenly announced that it was liquidating, HAHN's leaders needed to act. They saw three options: acquire, develop IP in-house or find another solution.

Settings

Geographical setting

Region:
World/global

Featured company

Rethink Robotics
Employees:
11-50
Turnover:
USD 15 million
Industry:
Manufacturing: Industrial automation

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