Subject category:
Ethics and Social Responsibility
Published by:
OMNES EDUCATION Group
Length: 16 pages
Data source: Generalised experience
Abstract
CycleScape is a fictional bike manufacturer located in France. You currently have 500 employees and earn about EUR10 million in profits annually. Your founder, the current CEO, is stepping down because they have not been able to transform the business into a more sustainable model. By transforming the company's operations to be more equitable and viable, you are hoping to attract more eco-conscious and socially conscious consumers through a better marketing strategy, while remaining profitable over the long term.
Teaching and learning
This item is suitable for undergraduate courses.Geographical setting
Region:
World/global
Featured company
CycleScape (fictional)
Employees:
501-1000
Turnover:
EUR 85,000,000
Type:
Privately held
Industry:
Bicycle manufactuing
Subject category:
Ethics and Social Responsibility
Published by:
OMNES EDUCATION Group
Length: 10 pages
Data source: Generalised experience
About
Abstract
CycleScape is a fictional bike manufacturer located in France. You currently have 500 employees and earn about EUR10 million in profits annually. Your founder, the current CEO, is stepping down because they have not been able to transform the business into a more sustainable model. By transforming the company's operations to be more equitable and viable, you are hoping to attract more eco-conscious and socially conscious consumers through a better marketing strategy, while remaining profitable over the long term.
Teaching and learning
This item is suitable for undergraduate courses.Settings
Geographical setting
Region:
World/global
Featured company
CycleScape (fictional)
Employees:
501-1000
Turnover:
EUR 85,000,000
Type:
Privately held
Industry:
Bicycle manufactuing
Related
Subject category:
Ethics and Social Responsibility
Published by:
OMNES EDUCATION Group
Length: 10 pages
Data source: Generalised experience